DC House Ad: Superman Annual (1967)

Bizarro logic rules in this ad promising the worst in stories and art, collected in a magazine dedicated to imperfection and disdainful of beauty in all its forms. Decades later, the same philosophy would propel Image Comics to the top of the sales charts! :-)

Actually, considering how often major comic book "events" let down modern readers, one almost wishes DC would return to this "reverse psychology" approach. Promise people the worst, and whatever comes out better is a pleasant surprise, right?

Art by Curt Swan (and maybe John Forte. And Krypto looks like a Wayne Boring)